CENTENNIAL CAMPAIGN
Building a 100-Year Legacy in Real Time
Creative Director | Content Strategist
PROJECT OVERVIEW
PROJECT DETAILS
A year-long campaign unifying content, events, and storytelling across multiple touch points
THE CHALLENGE
Cascade UMC’s 100-year anniversary required more than a single event. It needed a cohesive, year-long campaign that could build momentum and maintain consistency across multiple activations.
Role: Creative Director
Timeline: 2026 (Ongoing)
Platforms: Social, Email, Video, Live Events
Deliverables: Videos, Photos, Graphics, Campaigns
THE STRATEGY
Messaging: The Movement Continues |
Audience: Members, community, new visitors |
Channels: Social, video, email, live events
CENTENNIAL KICKOFF
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HBCU CHOIR SERIES
EXECUTION
RESULTS
MY ROLE
- Led creative direction across campaign
- Developed content strategy
- Directed video production and storytelling
- Managed rollout and cross-team coordination
RESULTS
- Established cohesive Centennial branding
- Increased engagement across platforms
- Built scalable campaign structure for the year