RESURRECTION SUNDAY AT MOREHOUSE COLLEGE: "THE MOVEMENT CONTINUES"
Creative Director | Content Strategist | Visual Storyteller
PROJECT OVERVIEW
PROJECT DETAILS
A rapid-response Easter campaign built to drive awareness, engagement, and attendance within
an accelerated timeline.
Timeline: 1 Month
Platforms: Social Media, Radio, Email, Eventbrite, IKE Kiosks
Deliverables: Promo Videos, Recap Video, Graphics, Event Photography, Campaign Ads
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Promotional media and event coverage created to amplify the Easter experience at Cascade UMC
THE CHALLENGE
THE STRATEGY
The Easter service location was secured only one
month prior to the event, requiring a fast,
high-impact campaign strategy capable of building
awareness and driving significant attendance within
a compressed timeline.
The campaign centered around the theme:
“The Movement Continues.”
The strategy focused on maximizing visibility
across digital, social, radio, and live engagement
channels while maintaining cohesive messaging
throughout the rollout.
SOCIAL MEDIA : Platform-specific visuals, reels, countdown content and announcements
RADIO PROMOTION : Audience reach through
V-103 and streaming ads through Radio one
EMAIL CAMPAIGNS : Constant Contact and Eventbrite campaigns driving registration and awareness